It’s a great time to consider a career in plumbing.
Plumbing Apprenticeships Victoria (PAV) offer pre-apprenticeship training and an apprentice service to make it easy for plumbing businesses to recruit and manage apprentices for their businesses. They also support apprentices in their plumbing career pathways.
Master Plumbers and Mechanical Services Association of Australia (MPMSAA) manages this service and has asked me to restructure and rewrite the content for their showcase Plumbing Careers website.
I started by analysing keywords, analytics and content from the existing website. We also looked at the communication strategy and new brochures and publications.
Then I made sure there were no duplicates and checked the keywords against popular search terms in Google keywords to come up with an abbreviated list.
Now key MPMSAA and PAV staff are ‘card sorting’ this list to make sure I haven’t missed any important keywords – making the exercise as comprehensive as possible.
Once we’ve signed off this list I can start testing the keywords with a wider audience, letting us see what people visiting the site will really be interested in.