Playwright project

Melbourne playwright, Michael Olsen, is prolific to say the least. He’s penned over 50 plays – from one act, one person plays to full cast, full length dramas. The sheer quantity of the work presents a problem for organising his website. Finding the play, or the type of play, you are looking for is a challenge.

Michael had several goals for his website: to sell plays and promote his work within the theatrical world. There was also a list of things that had to go on the website such as licensing and copyright for staging the plays.

We started with a long list of things that people might want to do on a playwright’s website based on Michael’s goals and other playwright’s websites. We whittled that down, focusing on keywords and the most obvious tasks.

Next, and most important, we tested these tasks with – you guessed it – humans! And what we discovered was a real focus on three things…

  • the latest news, reviews and performances
  • the plays themselves
  • Michael!

Now, back to the drawing board. More testing to structure these tasks and as a foundation for the content creation… some more great results.

What Red Bridge Web has delivered: a comprehensive sitemap, content outlines for all pages and wireframes for all the main pages.

Also, we’ve procured a competitive quotes by a professional WordPress developer and  graphic designer for the next stage of the project. We’re almost there and I’ll keep you posted on the final result.