Nevertheless, we’re constantly thinking up amazing new projects: bridges, buildings, birthday parties, bar mitzvahs… Continue reading “Design your project to succeed”
Card sorting is a great technique for a vast range of design activities, including your website’s information architecture or scoping your project.
Can it be used to fight crime? Continue reading “Killer card sorting”
“Surprise,“ we cheered as my niece entered the room. Our family had gathered in secret to celebrate her eighth birthday. The look on her face told it all, she was genuinely happy and, more importantly, not too freaked out. She’d never been to a surprise party, let alone been the subject of one and she found it a pleasant surprise.
How often do you get surprised? Continue reading “The surprising truth about surprises”
When you dine out, what is more important: food or ambience?
If you answered ‘both’, you agree with Ad Man Rory Sutherland in his TED Talk, Perspective is everything:
There is no healthy distinction between the value you create by cooking the food and the value you create by sweeping the floor. Continue reading “Gorilla Cafe culture”
- Jakob Nielsen on realistic and achievable research and UX evidence: “Make no mistake: if you require perfection you’ll have no research. Go with some data, because it’s much better than guessing. “
- Gerry McGovern on online strategy and how to do it: “Most companies and their top executives … cannot explain coherently how their actions should lead to superior performance.”
- New Deloitte research finds that if a small business has high levels of ‘digital engagement’… it is twice as likely to be growing and will be earning two times more revenue per employee.