Optimal Workshop aims to put people before technology.
In this great lecture, Trent Mankelow from Optimal shows how you can use your website to make great customer experiences – Government websites that rock.
It’s quite long but worth the time investment.
You may have seen this if you have kids or are a kid at heart…
There’s a visual gag in the film Monsters vs. Aliens that highlights issues with the usability of system designs (especially if designed without the user in mind):
The Presidential war room buttons for unleashing nuclear missiles and ordering expresso coffee are exactly the same: big and red. Dialogue as quoted on Wikipedia:
[President Hathaway goes to push a huge red button; all the advisors shout for him not to]
Advisor Cole: That button launches all of our nuclear missiles!
President Hathaway: Well, then which button gets me a latte?!
Advisor Wedgie: Err, that would be the other one, sir.[The camera zips back to show an identical button next to the first one; the President pushes it and serves himself a cup of coffee]
President Hathaway: What idiot designed this thing?
Advisor Wedgie: You did, sir.
President Hathaway: Fair enough. Wilson, fire somebody!
Wilson: Right away, sir.
Please take the time to participate in my Web content & document management in your organisation survey.
The results will help me further to develop my business idea.
I’m keen to find out about how the organisation you work with handles its information… the formats and systems you use, the issues with (and prospects for change to) the way you currently manage your web content and documents.
This survey is strictly anonymous and confidential, has 10 questions and will take you about 10 minutes.
Thanks again.
Article in today’s Age, 3/4 of SMEs don’t have own websites, highlights the (counter-intuitive) partial internet presence in the SME world:
Almost three quarters of small businesses still don’t have their own website, and 40 per cent don’t use email in their everyday work, a new survey commissioned by Google shows.
It doesn’t make sense when very many consumers now expect online solutions to their service and product needs. Particularly the newer generation… my 22 year old nephew is astonished when he can’t complete transactions online.
I’d be interested in understanding the barriers to entry for this seemingly ubiquitous form of communication.
