Optimal Workshop aims to put people before technology.
In this great lecture, Trent Mankelow from Optimal shows how you can use your website to make great customer experiences – Government websites that rock.
It’s quite long but worth the time investment.
Article in today’s Age, 3/4 of SMEs don’t have own websites, highlights the (counter-intuitive) partial internet presence in the SME world:
Almost three quarters of small businesses still don’t have their own website, and 40 per cent don’t use email in their everyday work, a new survey commissioned by Google shows.
It doesn’t make sense when very many consumers now expect online solutions to their service and product needs. Particularly the newer generation… my 22 year old nephew is astonished when he can’t complete transactions online.
I’d be interested in understanding the barriers to entry for this seemingly ubiquitous form of communication.
Rework is a collection of essays by Jason Fried and David Heinemeier-Hansson, the founders of 37signals, a US company that believes, among other things, that business software should be affordable.
Rework puts into words lots of ideas about doing business that make sense: read the excerpt.
Also, consider buying Rework.