Top 10 reasons not to manage your website

Here’s a piece intended as fun with a little bit of serious underneath. What other reasons can you think of to ‘not manage your website’?

  1. You don’t want to find out it’s underachieving
  2. You have better things to do with your time than formulate clearly defined goals
  3. You’d prefer not to spend time understanding your customers/users
  4. The organisational silos are working quite well, thank you
  5. You’re pretty happy to deal reactively when someone complains about your inaccessible website
  6. We have people for that, don’t we?
  7. You’re comfortable with the anecdotal data about the website provided by your Board
  8. You don’t have time to map the business and web touch points which could lead to more conversions/donations
  9. The internet will never catch on
  10. By the time we do a ‘redesign’, you’ll be long gone

How can you manage your website so that it isn’t a victim of any of the above?