The dynamic combination of words and images makes video a compelling medium; you can communicate a lot in a short amount of time and video can be used in creative and appealing ways: think Dumb Ways to Die and Beyond Blue’s exceptional sub-website, Man Therapy both witty and very high quality.
As a not-for-profit organisation you may be wondering, “how should we do online video?”. Communication managers and social marketers are concerned about costs and video’s effectiveness as an online medium; is it worth the time and money to deliver video online? Here’s how to conduct a trial and make a case for video on your site.
I suggest your donations page is a good place to start. Why? Continue reading “The case for video on your NFP website”
In my work with not-for-profit service providers I’m often asked for my view on what the NDIS will mean to organisations and their online media.
My answer is always the same: Go to the source, find out about the experiences of people on the front line, understand their needs and concerns, solve their communication problems.
This recent, terrific Life Matter Radio National NDIS: first experiences interview does some of the hard work for you.
To find out how to receive free expert advice see Digital Enterprise Program Melbourne.
Online communication can feel lonely.
You have a job to do. You want to know someone cares about what you’ve written, linked to, videoed, podcast, photographed, or designed.
If you want to improve your communication, your most important job (after knowing why you want to communicate in the first place) is Continue reading “We need to talk about bamboo toothbrushes”
When I talk with businesses and organisations, they’re often really enthusiastic (and a bit anxious) about getting online and communicating their great work, products and services.
They feel like they’re missing out on the mind-bogglingly awesome opportunities offered by Facebook, Twitter, blogging, e-marketing or their website.
Continue reading ““We need to promote ourselves online…””
I love the idea of someone enjoying using your website; doing what they want to do successfully and benefiting from your services.
I realise, though, people have to get to your website first to enjoy it.
Search engine optimisation or SEO is the science and art of being found on the web. The term SEO may strike fear into your heart, however, because it sounds complicated.
Luckily, there’s a few simple things you can do right away to help people get to your website. Continue reading “Get found: 3 SEO tips you can do right now”