The dynamic combination of words and images makes video a compelling medium; you can communicate a lot in a short amount of time and video can be used in creative and appealing ways: think Dumb Ways to Die and Beyond Blue’s exceptional sub-website, Man Therapy both witty and very high quality.
As a not-for-profit organisation you may be wondering, “how should we do online video?”. Communication managers and social marketers are concerned about costs and video’s effectiveness as an online medium; is it worth the time and money to deliver video online? Here’s how to conduct a trial and make a case for video on your site.
I suggest your donations page is a good place to start. Why? Continue reading “The case for video on your NFP website”