Visitors to your website who use the internal site search engine are offering you a gift; an explicit intention to find information.
It’s a gift I recommend you accept with grace.
Here’s 3 things you can do to benefit from your visitors’ largesse, using internal site search analytics.
First, understand what site search is and why you should be analysing it right now.
Continue reading “Site search improves content & avoids mistakes”
In 2009 Jared Spool and his User Interface team worked with a large online retailer.
They wanted to redesign their product-purchasing checkout process.
In the lab while using the website, Jared observed people checking out.
He noticed people struggling to complete transactions.
Here’s the story of what happened…
The dynamic combination of words and images makes video a compelling medium; you can communicate a lot in a short amount of time and video can be used in creative and appealing ways: think Dumb Ways to Die and Beyond Blue’s exceptional sub-website, Man Therapy both witty and very high quality.
As a not-for-profit organisation you may be wondering, “how should we do online video?”. Communication managers and social marketers are concerned about costs and video’s effectiveness as an online medium; is it worth the time and money to deliver video online? Here’s how to conduct a trial and make a case for video on your site.
I suggest your donations page is a good place to start. Why? Continue reading “The case for video on your NFP website”
Online communication can feel lonely.
You have a job to do. You want to know someone cares about what you’ve written, linked to, videoed, podcast, photographed, or designed.
If you want to improve your communication, your most important job (after knowing why you want to communicate in the first place) is Continue reading “We need to talk about bamboo toothbrushes”
When I talk with businesses and organisations, they’re often really enthusiastic (and a bit anxious) about getting online and communicating their great work, products and services.
They feel like they’re missing out on the mind-bogglingly awesome opportunities offered by Facebook, Twitter, blogging, e-marketing or their website.
Continue reading ““We need to promote ourselves online…””