In 2009 Jared Spool and his User Interface team worked with a large online retailer.
They wanted to redesign their product-purchasing checkout process.
In the lab while using the website, Jared observed people checking out.
He noticed people struggling to complete transactions.
Here’s the story of what happened…
Online communication can feel lonely.
You have a job to do. You want to know someone cares about what you’ve written, linked to, videoed, podcast, photographed, or designed.
If you want to improve your communication, your most important job (after knowing why you want to communicate in the first place) is Continue reading “We need to talk about bamboo toothbrushes”
When I talk with businesses and organisations, they’re often really enthusiastic (and a bit anxious) about getting online and communicating their great work, products and services.
They feel like they’re missing out on the mind-bogglingly awesome opportunities offered by Facebook, Twitter, blogging, e-marketing or their website.
Continue reading ““We need to promote ourselves online…””
I love the idea of someone enjoying using your website; doing what they want to do successfully and benefiting from your services.
I realise, though, people have to get to your website first to enjoy it.
Search engine optimisation or SEO is the science and art of being found on the web. The term SEO may strike fear into your heart, however, because it sounds complicated.
Luckily, there’s a few simple things you can do right away to help people get to your website. Continue reading “Get found: 3 SEO tips you can do right now”