Read this. Now.

  • Jakob Nielsen on realistic and achievable research and UX evidence:  “Make no mistake: if you require perfection you’ll have no research. Go with some data, because it’s much better than guessing. “
  • Gerry McGovern on online strategy and how to do it: “Most companies and their top executives … cannot explain coherently how their actions should lead to superior performance.”
  • New Deloitte research finds that if a small business has high levels of ‘digital engagement’… it is twice as likely to be growing and will be earning two times more revenue per employee.

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