Facebook nuances language to handle conflict

What we’ve found is that language is so important for meeting people’s needs and providing them a product or experience that helps them express how they’re feeling. (Jake Brill)

With over a billion users, you’d expect Facebook to research and understand language better than most.

In this ABC Rado National interview – Is Facebook becoming more friendly? – Facebook Site Integrity Team product manager, Jake Brill describes how he collaborates with emotional intelligence experts to create tools for tackling online conflict amongst users. The system, called social resolution, is designed to help teenage users better communicate their feelings and handle conflicts between friends, should material be uploaded that a person might not agree with.

Jake is in Australia to present a talk on online social resolution tools atThe 6th Annual Congress on Family Law and Children’s Rightsthis week.