What your website users want

Gerry McGovern is an expert on usability and customer service.  Read Web customers crave speed, not emotional experiences. Here’s a sample:

People don’t want experiences on websites. They don’t want to emotionally bond with a website. When was the last time you felt delighted after you booked a flight? Did you have a great experience booking that cinema ticket or did you have a great experience at the cinema?

Leave a Reply