Article in today’s Age, 3/4 of SMEs don’t have own websites, highlights the (counter-intuitive) partial internet presence in the SME world:
Almost three quarters of small businesses still don’t have their own website, and 40 per cent don’t use email in their everyday work, a new survey commissioned by Google shows.
It doesn’t make sense when very many consumers now expect online solutions to their service and product needs. Particularly the newer generation… my 22 year old nephew is astonished when he can’t complete transactions online.
I’d be interested in understanding the barriers to entry for this seemingly ubiquitous form of communication.