RED BRIDGE WEB

MENTORING

Get free web mentoring with the Federal Government Digital Enterprise Program in Melbourne.

Find out if you're eligible for free mentoring.

BUDGET FOR UX

Spending just 10% of a project's budget on user experience design will double your website's effectiveness. And that's not just us saying it.

Find out about our UX packages.

UX ADVOCACY

If you support your customers in what they want to do, they are more likely to support you. We listen to the people who use your services.

Check out our projects and philosophy.

RED BRIDGE WEB


UX ADVOCACY AND DESIGN FOR A BETTER WORLD

We're Red Bridge Web. We do seriously good user experience design and write web content for NFP organisations. Our goal is to advocate and design for a better world.

We're advocates for you and the users of your communication systems. We're the voice of your web visitor, customers, clients and strategic partners - inside your organisation.

Your website is at the heart of your services. Does it have a clear purpose? We're the feedback which will clarify your audience, your message and make your services more effective.

  • UX DESIGN

    Appropriate techniques for your situation and budget: user research, prototyping, usability testing and other methods. Deliver information architecture, navigation, sitemap and content outlines.

  • CONTENT

    Best practice content writing for your website; content outlines, keyword/SEO analysis and wireframes. We write content so web visitors can achieve tasks we identified in the design phase.

  • STRATEGY

    Your website is one (integral) part of your communication systems. Design systems to incorporate feedback, improve your services. Become advocates for your own customers and stakeholders.

  • MORE

    Web-related services to improve your ability to manage your online world: mentoring, training, governance and project management. Contact us to find out how else we can help achieve your business goals online.

Our projects demonstrate our commitment to advocacy and design for a better world.

Our design methodology puts website visitors into the picture to create satisfying results for our customers.

  • Vanessa Chapple project coordinator PlayMe I'm Yours

    Vanessa Chapple

  • local government

    Local Government Managers

  • Evelyn Bugel psychology

    Evelyn Bugel Psychology

  • MS Australia website

    MS Australia

  • SELF

    S.E.L.F. wellbeing service

  • Bruce Lee green builders

    Bruce Lee green builders

  • Arts Access

    Arts Access Victoria

  • Plumbing Careers

    Plumbing Careers

  • Coburg Children's Centre

    Coburg Children’s Centre

  • Able Australia logo

    Able Australia

  • logo

    ANKAAA

  • Eco Home and Body

    Eco Home and Body

At Red Bridge Web we regularly publish our own articles, news, tips and links to articles by experts in the field: UX design, web content and strategy.

If you find these articles useful, subscribe to our mailing list - we will only use your email address for sending our articles.

  • TOP 10 REASONS NOT TO MANAGE YOUR WEBSITE

    AUTHOR: // CATEGORY: Red Bridge news

    No Comments

    Here’s a piece intended as fun with a little bit of serious underneath. What other reasons can you think of to ‘not manage a website’?

    1. You don’t want to find out it’s underachieving
    2. You have better things to do with your time than formulate clearly defined goals
    3. You’d prefer not to spend time understanding your customers/users
    4. The organisational silos are working quite well, thank you
    5. You’re pretty happy to deal reactively when someone complains about your inaccessible website
    6. We have people for that, don’t we?
    7. You’re comfortable with the anecdotal data about the website provided by your Board
    8. You don’t have time to map the business and web touch points which could lead to more conversions/donations
    9. The internet will never catch on
    10. By the time we do a ‘redesign’, you’ll be long gone

     

     

  • DIGITAL ACCESSIBILITY RESOURCES

    AUTHOR: // CATEGORY: Other services, Red Bridge news, UX design

    No Comments

    Like the Daleks in the Punch cartoon, people with disabilities shouldn’t be faced with barriers to attaining their goals in life. This is as true in the digital realm as in the physical world where access should be improved for all who want to find and use web information.

    At a time when understanding and promotion of accessibility is needed more than ever, Disability Discrimination Commissioner Graeme Innes has been sacked and the role to be filled part-time by another Commissioner without ‘lived experience’ of disability, as Mr Innes puts it.

    Digital accessibility is a subset of usability in that it involves understanding and making online information and systems easier to find and use for humans.

    As a small contribution, here’s a list of resources I put together to understand and apply digital accessibility principles and techniques.

    Tools and tip sheets

    This Vision Australia page has a great collection of tools, tip sheets and links to resources at Digital Access Resources Downloads.

    Accessible web content

    Melbourne web writing expert Dey Alexander has lots of well-thought-through articles and resources on web content accessibility.

    Software

    You may also want to check out SiteImprove; US software offers a holistic approach to accessibility and website management. They also have NFP pricing.

    Accessibility specialists

  • WEB GOVERNANCE, STRATEGY MEETS OPERATIONS

    AUTHOR: // CATEGORY: Red Bridge news

    No Comments

    Newsflash: The Internet isn’t going away.

    Your organisation’s website is now at the core of business operations.

    In best practice, web content management is a process of continual redesign based on user-centred feedback. Its goal is to benefit your customers and service-users and it all begins with better web governance. (more…)

  • SITE SEARCH IMPROVES CONTENT & AVOIDS MISTAKES

    AUTHOR: // CATEGORY: Other services, Red Bridge news, UX design, Web content

    No Comments

    Visitors to your website who use the internal site search engine are offering you a gift; an explicit intention to find information.

    It’s a gift I recommend you accept with grace.

    Here’s 3 things you can do to benefit from your visitors’ largesse, using internal site search analytics.

    First, understand what site search is and why you should be analysing it right now.

    (more…)

  • SECRET OF THE $300 MILLION BUTTON

    AUTHOR: // CATEGORY: Other services, Project, Strategy, UX design, Web content

    1 Comment

    In 2009 Jared Spool and his User Interface team worked with a large online retailer.

    They wanted to redesign their product-purchasing checkout process.

    In the lab while using the website, Jared observed people checking out.

    He noticed people struggling to complete transactions.

    Here’s the story of what happened…

    (more…)

  • THE CASE FOR VIDEO ON YOUR NFP WEBSITE

    AUTHOR: // CATEGORY: Web content

    No Comments

    The dynamic combination of words and images makes video a compelling medium; you can communicate a lot in a short amount of time and video can be used in creative and appealing ways: think Dumb Ways to Die and Beyond Blue’s exceptional sub-website, Man Therapy both witty and very high quality.

    As a not-for-profit organisation you may be wondering, “how should we do online video?”. Communication managers and social marketers are concerned about costs and video’s effectiveness as an online medium; is it worth the time and money to deliver video online? Here’s how to conduct a trial and make a case for video on your site.

    I suggest your donations page is a good place to start. Why? (more…)

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